Press Releases
BackElisa and MTV MEDIA jointly creating TV services for the future
Elisa Corporation, press release, 11 March 2010
MTV MEDIA and Elisa are developing new content and services for future TV viewing. The first visible result of this cooperation is the globally unique MTV MEDIA’s Formula 1 content, which will be launched at the beginning of the new F1 season. For users of Elisa Viihde, Finland’s most popular IPTV service, the new content means better image quality and more versatile opportunities for watching F1 races.
During this F1 season, the F1 content will be available exclusively through the MTV3 Katsomo online service and Elisa Viihde. Furthermore, Elisa Viihde customers will be able to view the content offered by Finland’s most popular online TV service, MTV3 Katsomo, with their own television sets before next summer.
Elisa Viihde viewers will be able to watch the events of the F1 weekends based on their own preferences: they can use their TV remote to see the actual race, a separate in-car view, real-time track information, or specific information on the lap times of each driver. The first F1 races will be available in Elisa Viihde during April.
?With this cooperation agreement, both parties aim at investing in the development of the TV services of the future. Viewers will receive more versatile content which they can view when they want. As a phenomenon, F1 offers an excellent opportunity to showcase the new ideas about TV content available through the internet,? says Juha Mustonen, MTV MEDIA’s Head of Pay-TV.
?This is a wonderful addition to the services provided to the Elisa Viihde customers. Elisa is a pioneer and forerunner in IPTV services, and we wish to offer our customers new and unique features. We believe that the new services will make the viewing experience even more entertaining and versatile, and viewers will have the opportunity to get more out of their TV,? says Kirsi Valtari, Elisa’s Services Director.
Additional information:
Elisa Corporation, Kirsi Valtari, Services Director, tel. +358 (0)50 506 5552, kirsi.valtari@elisa.fi
MTV MEDIA, Juha Mustonen, Head of Pay-TV, tel. +358 (0)10 300 5806, juha.mustonen@mtv3.fi
Elisa Corporation is a leading Nordic communications services provider and publicly listed in the Large Cap segment of NASDAQ OMX Helsinki. Elisa has operations in the Nordic countries, the Baltics and Russia. We serve some 2 million consumers regionally and around 150,000 enterprises and entrepreneurs internationally, offering a wide range of subscriptions with services. We provide experiences for people and enhance productivity for organisations online. Elisa focuses on developing consumer and corporate ICT and online services. Our revenues for 2009 were EUR 1.43 billion and we employ approximately 3,200 people. Elisa's global alliance partners are Vodafone and Telenor. For more information, visit www.elisa.com
MTV MEDIA brings you the most wanted electronic services in Finland. MTV MEDIA operates nine TV channels: the nation’s favourite channel MTV3, the rapidly growing Sub and the pay-TV channels MTV3 MAX, MTV3 Fakta, Sub Leffa, Sub Juniori, MTV3 AVA, MTV3 Sarja and MTV3 Scifi. MTV MEDIA represents CANAL+ pay-TV services in Finalnd. Also part of MTV MEDIA is mtv3.fi, one of Finland’s most popular online media, and Finland’s most-listened commercial radio station, Radio Nova.